With diversity on the rise and a lack of skilled candidates in the market affecting 65% of employers, businesses have a significant job on their hands when it comes to employee engagement. But the benefits are considerable; engaged employees are easier to motivate, more productive, and more like to stay loyal to their employer (233% more loyal according to one study).
If that doesn’t persuade you, perhaps the fact that companies with an employee engagement programme achieve 26% greater year-over-year increase in annual revenue will.
Sitka are delighted to have recruited two members of staff for Creditsafe Business Solutions, one of a handful of companies in Wales to be ranked in the Sunday Times 100 Best Companies to work for 2016. We asked Gareth Way, Chief HR Officer at Creditsafe’s shared service centre in Cardiff what they do to keep their employees engaged.
“We’re very proud to have a strong management team who value employee career development and provide support to employees at an individual level,” said Gareth.
“We provide all our staff with opportunities to train and grow, even if it’s not directly related to their work.”
Candidates consider advancement opportunities one of the top three most important factors when considering a job. When you consider that 46% of people leave their jobs because a lack of development opportunities, it’s easy to see why companies like Creditsafe are getting accolades for their proactive approach.
Recruitment and onboarding
Investing in engagement makes sense from a recruitment perspective as well; internal hires (38%) and employee referrals (34%) are the highest source of new appointments. In addition, candidates read an average of six reviews before they form an opinion about a company. Treating your current employees well will invariably lead to positive word of mouth and more positive online reviews to support your recruitment efforts.
Gareth says the initial recruitment process is crucial to getting engagement off to a good start: “The consideration given to candidates during the selection process plays a big role in getting the right people to begin with. Recruiters like Sitka who take time to understand the specific workplace culture and skills required are much better able to find people who are a good fit. And those people tend to be much easier to onboard and retain.”
But it’s not just employers who recognise the value of engagement in the early stages of recruitment. Claire Cooper, a candidate we recruited for Tŷ Hafan, says: “The recruitment process is such an important reflection of an organisation – often the first impression with a prospective employee. Because my experience was a positive one which enabled me to succeed in landing my dream job, I certainly felt more confident in starting with my new employer.”
“We want our staff to be incentivised to do a good job at Creditsafe” said Gareth, “so we offer attractive remuneration packages and other rewards for good performance. We also encourage a culture of transparency and try to listen to our employees’ ideas.” Their employees testify to this; as the Sunday Times report states: ‘Suggestions are taken seriously when staff have a brainwave at Creditsafe Business Solutions…they provide plenty of opportunities for employees to submit ideas in suggestion boxes, focus groups, surveys and intranet polls.”
Work-life balance has another big influence on engagement. One study found that 54% of workers in Britain value a healthy work-life balance over the salary amount. 68% of staff at Creditsafe were found to be happy with their work-life balance. It’s not that hard to believe when some of the staff incentives include Group wide anniversary conferences (this year in Alcudia, Spain) and a half day long ‘School sports day’ engagement event that leads into a summer party to thank employees for their hard work.
Recent research found that 25% of candidates want to work for employers with a strong charitable ethic. Allowing employees time off to volunteer during working hours can be a great way to provide them with a sense of purpose and increase their satisfaction in the role. This is another area where Creditsafe excels, to the extent that they’re ranked 29th among mid-size firms for charitable activity, 89% of their employees recognise that the company encourages charitable work and 10% undertake it during company time.
Sitka is privileged to work with clients like Creditsafe who recognise the value of culture, development and the recruitment process to engage their existing and future workforce. If you’d like any help with talent development, please get in touch.
I was thrilled when I was offered my new job, which I felt was down to Sitka’s support and proactivity. Karen kept in contact and made sure I was happy in my new role. This personal and professional service is second to none. I would highly recommend!
In all honesty I don’t think there was anything Sitka could have done differently. It was a time when we were struggling to get any applicants for various reasons. To find someone as good as we did is testament to the hard work Karen put in. We would never have found that candidate if we hadn’t used an agency like Sitka and Karen.
Ita took the time to understand my objectives and needs as a candidate also – something unusual for a recruitment agency.
Information was provided quickly, in full and was very clear. Ita also took the time to follow-up post interviews to understand how things went and confirm next steps/timeframes. She has also gone the extra mile of checking in with me since starting in my new role.
Ita approached every stage of the recruitment process in a professional, honest and open manner. It was clear she was committed to finding the right candidate for her client
My recruitment experience with Sitka has been brilliant. I was dealing with Karen who is so friendly and attentive. She really listened to what it was I was looking for and put me forward for a role I am now in and love.
I felt like they truly cared and weren’t just trying to fill vacancies as quick as possible. Other agencies kept suggesting roles I had already said I wasn’t interested in. This wasn’t the case here, and they really wanted to find the right person.
I have always dealt with Karen and have found the recruitment process generally excellent. The calibre of candidates has always been strong and the candidates also show enthusiasm towards the job and company they are interviewing for. I am very happy with the service we receive from Sitka and we have always appointed from the first round of interviews.
The recruitment process was very straight forward and communication and updates were very regular. Sitka staff are very professional and have an excellent customer focus. They were extremely focussed on what WCR needed and gave us a great calibre of candidates. Sitka will be my first point of call when I’m next recruiting.