Senior Marketing Manager

Permanent | £45,000 per annum

Sitka is delighted to be heading up the search for this newly created Senior Marketing Manager role with the mental health and social change charity Platfform. This is a hybrid role based in South Wales.

As an organisation, Platfform aims to change the narrative around mental health. They pursue this change to help broaden public perceptions, and to transform how people experiencing mental distress can ask for and receive help.

This role is a chance for a commercial senior marketer to help the organisation grow and become a leader in the mental health training arena. As the marketing lead, you will be given the opportunity to take charge of strategic marketing decisions for the commercial arm of Platfform, whilst remaining close to the day-to-day activities. This is a broad and challenging role, but will prove exciting for someone who is passionate about Platfform’s cause.

The job

  • Working collaboratively with the Commercial Director to develop and implement an innovative and engaging marketing plan
  • Manage all communications and marketing outputs, schedules, and budgets
  • Selection and management of external agencies
  • Develop and implement marketing systems and tools to enhance Platfform’s performance i.e. CRM, content management, marketing campaigns, analytics
  • Website management – lead on driving website traffic and ensure content is engaging and relevant
  • Oversee the work of the Marketing Officer to include:
    • Create SEO optimised content for diverse audiences
    • Design and develop digital resources
    • Develop arrange of digital and print materials
    • Tailor email campaigns for both internal and external audiences
    • Draft press releases
    • Monitor and evaluate comms and marketing success using a range of analytics
    • Collate and process statistical data and feedback for internal and external use
    • Write engaging social media content for all relevant platforms

The person

  • At least three years’ experience senior marketing experience within a business-to-business environment
  • Proven success at delivering marketing plans
  • Budget management experience
  • CRM system experience
  • Strong commercial acumen with the ability to interpret data
  • Excellent verbal and written communication skills
  • The ability to produce creative designs
  • WordPress or similar content management system experience
  • Experience with Adobe suite is desirable
  • Experience using Mailchimp or other email marketing software
  • Positive, self-motivated, ambitious, proactive, with a “can-do” attitude

Salary and benefits

  • Salary on offer is £40-45,000 pa depending on experience
  • Annual leave is 26 days rising to 30 after 4 years, plus bank holidays
  • Hybrid and flexible working
  • Pension scheme – 6.5% employer contribution
  • Health & wellbeing support
  • Enhanced family leave
  • Ongoing training and development

The next step

For the full brief please contact Ita McNeil-Jones of Sitka Recruitment by emailing If you would prefer an informal discussion before applying, please email Ita in the first instance to arrange a time to speak. Please quote reference Sitka_333.

All applications will be acknowledged.


At a glance

Job title
Senior Marketing Manager
£45,000 per annum
South Wales, Hybrid
Date posted
Friday 16th September, 2022