Head of Marketing

Permanent | Competitive package

Sitka is delighted to be working with Intelligent Ultrasound (IU) in helping them find their new Head of Marketing.

Founded in 2004, IU is a world leading ultrasound business that develops high fidelity virtual reality simulators and artificial intelligence (AI) based clinical image analysis software for the diagnostic medical ultrasound market. Based in Cardiff and Atlanta the group operates two divisions: a Simulation division and Clinical division. Their customers are some of the world’s top medical institutions and they pride themselves in their innovative approach to technology.

With the business now entering a new phase of growth they are keen to bring in a talented senior strategic marketer, one who will enable expansion and bring fresh and creative ideas to the table.

As the new Head of Marketing, based in Cardiff and reporting to the COO, you will be responsible for the planning, development, and execution of IU’s marketing campaigns.

It is vital that you work effectively at a strategic and tactical level, executing plans and ensuring a joined-up approach to marketing activities. You will oversee the development and implementation of support materials for product and promotional activities to maximise the sales potential of IU’s simulation product and clinical AI product portfolio.

The job

  • With an experienced marketing team you will take end to end ownership and responsibility for all marketing activities and lead on demand generation campaigns to maximise market penetration and sales opportunities
  • You will collaborate internally with the product, sales and technical teams and give the necessary marketing support to boost lead generation for the regional sales teams
  • As the person responsible for creating, implementing, and measuring the success of a comprehensive marketing/comms/digital/PR plan you will be instrumental in enhancing IU’s image and position within the marketplace
  • Ensuring consistent messaging, you will be responsible for editorial direction, design, production, and distribution through all communication channels
  • You will effectively manage external relationships with a wide range of 3rd party suppliers and be effective in building long lasting and meaningful relationships them.

The person specification

  • You will be an experienced qualified senior marketing professional with demonstrable skills working within a fast-paced business – ideally tech medical/healthcare
  • As an inspirational marketer, you will have experience of transformational change within a B2B environment and have a proven track record in strategic marketing, with evidence of building a brand reputation
  • Demonstrating strong analytical skills, you will be a innovative thinker with creative flair
  • You will be a tenacious yet natural manager with a hands-on and positive management style
  • You will be a resilient individual who is adaptable to change and who is confident in challenging constructively across all levels of the business

Salary & benefits

  • Competitive salary
  • Discretionary annual bonus
  • 25 days annual leave, plus bank holidays
  • Pension scheme
  • Death in service
  • Family health insurance
  • Share options possible after 1 year of service
  • Normal working hours – 37.5 hours per week
  • Flexible working
  • Good public transport links
  • Phone and laptop

The next step

If you would like to have an informal confidential discussion before applying, please contact Ita McNeil-Jones on ita@sitka.wales in the first instance. Note there is a full candidate brief available on request.

To apply please submit your CV, salary details and a supporting statement outlining the reasons why you would like to be considered for the post and how you meet the requirements of the role. Please email this to ita@sitka.wales quoting reference Sitka_IU_271.

 

At a glance

Job title
Head of Marketing
Salary
Competitive package
Location
Cardiff
Date posted
Wednesday 27th October, 2021