It might seem that business development roles have become obsolete.
But we believe business development has a distinct and extremely relevant role in our current workplace.
While marketing professionals are still primarily responsible for getting the right proposition out to prospects and sales specialists are predominantly responsible for converting them into paying clients, business development experts are essential for connecting them.
Businesses need business development people to build and nurture these key relationships, which in turn make our marketing and sales functions work. We need them to communicate the value of a product or service. We need them to build trust.
While business development is arguably everyone’s responsibility, it’s a business development manager or director who enables employees to enact this responsibility effectively. Without them, marketing and sales have the added burden of developing the strategic, mutually-beneficial partnerships which provide much of the long-term value to most businesses.
By focusing solely on building and sustaining client relationships, a business development professional with their expert knowledge can enable the rest of the business to strengthen its offering and become truly client-orientated. Marketing can use business development’s insights into client pain points and requirements to create more targeted services and messaging. Sales can benefit through increased conversion and repeat business. Business development can be a fantastic facilitator and help synchronise internal functions.
By building relationships, business development can also make HR’s job much easier. Loyal clients are an asset for referrals and employer brand, which both make it easier to reach out to new prospects and attract top talent. It’s often these relationships that make or break a business.
Another key strength of having a business development professional on board is being able to grow sustainably; they can ensure relationships are nurtured at the right pace in the right volume to ensure you meet your service agreement.
Far from being obsolete, business development professionals are vital for improving productivity, generating business growth and increasing profitability. While it’s not always feasible to have a dedicated role for business development, if resources allow it can be an extremely worthwhile investment.
At Sitka, we specialise in finding leading business development professionals for ambitious Welsh based organisations. Please get in touch to find yours.
My experience of working with Sitka was very professional from start to finish. In particular, I was impressed by the personal touch, being contacted before and after the interview process even if just to say ‘good luck’.
I felt very confident that Sitka would find the right person for our business. They took on board how important our company values were to us. A good range of candidates were provided and they all met the brief. The final choice came down to chemistry.
The best thing about the experience, was the total confidence I was given at every stage that the recruitment was being professionally managed. The level of service received was exceptional.
Sometimes in recruitment it is a case of being able to look behind the written CV and Karen was able to pull out experience that I had overlooked so that we were able to recruit the right person for us.
I had an excellent experience working with Sitka. They provided a far more personal approach than most recruitment companies, and they were very proactive in helping me find my new job.
The process overall was swift and efficient, and Sitka were on hand every step of the way. Getting in touch with Sitka was a no-brainer.